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LIGTH BLUE Bleaching Powder and OX BLUE – Nourishing Revealing Cream 35 Volumes 11.5% and 4 Volumes 1.2%

The Nutry Blue Clareador line is indicated for lightening natural or artificially colored hair. Ideal to build the color of platinum blondes, as it has high lightening power and provides the hair fiber with health and stability, it minimizes possible breaks, thanks to the nutritive actives that make up the line, replacing proteins and amino acids that are lost in the chemical process of oxidation.

Nutry Blue Whitening

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OX Blue 35 volumes lightens the hair's natural pigments while revealing artificial pigments.

Lightens safely, lubricating the hair fibers and leaving the wires soft and healthy, thanks to the nourishing assets that its formula contains, such as macadamia oil, lanolin and glycerin, promoting malleability to the wires in the oxidative process.

OX Blue promotes a lightening of up to 9 tones together with the LIGHT BLUE Bleaching Powder, both in natural or colored hair and can be used with permanent coloring, lightening 3 tones in natural hair.

X BLUE also has Joy Color Blue, a combination of exclusive pigments from In.Joy  that naturally neutralize the yellowish and copper tones. In this way, the hairdresser can minimize oxidative damage, choosing  in not toning the hair with coloring  after the whitening process and locks, leaving the strands healthier.

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OX BLUE NUTRITIVE DEVELOPING CREAM 4 VOLUMES 1.2%

Ox Blue 4 volumes is indicated for a semi-permanent coloring (toners), ideal for tinting and neutralizing the color after a deep whitening process as it does not have the power to lighten the wires MORE,  just revealing the coloring pigments, it also has nourishing actives that lubricate and hydrate the hair fiber, leaving the strands healthier, softer and brighter.

Ox Blue 4 volumes also has Joy Color Blue, a combination of non-oxidative blue pigments exclusive to In Joy, which neutralizes yellowish and copper tones, so the hairdresser can minimize hair damage by choosing NO  tone the hair with coloring after the lightening process and highlights leaving the strands healthier and more spectacular.

USE ADVANTAGES:

  • Low oxidation - less damage to the fiber;

  • There is no competition, the main competitors have a higher oxidation of 8 volumes (twice the x Blue 4 volumes);

  • Does not lighten the natural color giving much more security at the time of tinting after locks, avoiding stains and root leftovers;

  • Blue pigmentation - greater neutralization of warm colors (gold, copper);

  • It can be toned with any color, transforms any permanent color into a semi-permanent color;

  • Moisturizes leaving hair soft and shiny thanks to nourishing actives such as Macadamia, Lanolin and Glycerin;

  • Agility in application time, gain in time is gained in $$$;

  • Compatibility with any chemistry already existing in the wires;

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The Light Blue Bleaching Powder has a nourishing action for the hair, minimizing possible aggressions caused by the chemical process of discoloration, as it contains assets such as:

*Amodimethicone - A special silicone that protects the hair by creating a film on the cuticles  thus generating emollience and combability to the hair.

*Argan Oil - It has a high concentration of vitamin A with a repairing action on the cuticle and seaweed with a moisturizing and humectant action on the fibers.

The combination of these actives allows a more resistant and healthy lightened hair with dust free action and toning action, Joy Color Blue.

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